Name of organization	NBC Studios
Product purchased for	Collection of 6" figurines of characters
Industry	Entertainment
Date of order	August 2018
Intent of purchase	Advertising

Today’s Advertising requires an edge in terms of creativity that companies are constantly on the lookout for. To stand out amongst competition and influence consumers, businesses ought to come up with unique and innovative ideas to promote their products and services in a way that leaves their message ingrained into the minds of their target audience. Hence, we at My3DEnterprise, came up with the best solutions that help companies advertise what they want in a way that is distinguishable from the rest and one that leaves a mark on their audience. 

NBC (The National Broadcast Company) is one of the world’s leading commercial broadcast and radio network companies and falls under the entertainment division of NBCUniversal, an American multinational mass media and entertainment conglomerate corporation that owns and operates over 20 businesses across 30 countries.

NBC understood their requirement to promote the second season of their drama and sci-fi thriller, ‘Midnight Texas’, so they pursued our creative services in order to add the element of unconventionality to their advertising campaign.

The show was produced by Universal Television and broadcasted on NBC. Universal Television, one of NBC Universal’s very own television production companies, boasts several renowned and loved TV shows in its portfolio such as Chicago Fire, Bates Motel, The Office, Law and Order, Brooklyn Nine-Nine and many more. 

A couple of weeks before the premier of the second season of ‘Midnight Texas’, NBC wanted to generate buzz and have their show reach a wider audience, considering the first season was an absolute hit. Their property master at the time, Vicky Chan, found our services to be the best answer to this promotional endeavor and got in touch with us to help them out.

The company ordered a collection of 6 inch figurines of the various characters portrayed on the show. Our customized figurines, they feel, were a great idea to bring the show’s characters to life and have a greater impact on viewers in building hype and attracting interest to the sequel. The advertising campaign garnered positive reviews and was a success. The company was extremely pleased with our services and gifted the figurines to their real life counterparts after using them during their advertising campaign. The actors were given these figurines as a token of gratitude and as a keepsake to cherish the role of playing their respective characters.