Name of organization	RUBIK Marketing (marketing agency for Marvel studios)
Product purchased for	10” fantasy figurine
Industry	Marketing
Date of order	July 2018
Intent of purchase	Promotional / PR / Marketing campaign

One of the important factors in the marketing mix of any business is ‘Promotion’. It is the major driver behind making a company’s target audience aware of its product/service including its features and benefits. Therefore, companies spend heavily on marketing and promotions and Promotional gifts as they see it being a profitable investment in the long run considering the improved customer loyalty and competitive advantage it brings in. 

During a brand promotional campaign, it is important to understand what methods will engage your customers best, because that is the end goal. Branded merchandise and goodies are a great way to spread the word about your brand and to easily capture the attention of your target audience. As these giveaways represent the brand identity overall, companies have to ensure that the quality and perceived value of the promotional items are of a particular standard, worth remembering and is relatable to the consumers. Marketing agencies and firms rely on this method to boost their client’s as well as improve their own brand image.

RUBIK Marketing is one such marketing agency that invested in the idea of promoting their client’s products and services with our premium solutions at My3DEnterprise. 

RUBIK Marketing is a pioneer agency in modern day marketing, based out of New York, delivering quality branded experiences to bring a brand’s story to life. They have a strong clientele of giants in many industries and have provided their services to the likes of Sony, Disney, HBO, Lindt and Heineken. One of their remarkable projects as a marketing agency came in 2018 when Marvel Studios partnered with them to promote their blockbuster film - Deadpool 2 : Super Duper Cut.

Marvel Studios hosted an interactive and truly immersive promotional event in New York, wherein they offered fans a physical experience of the movie. RUBIK Marketing worked in tandem with 20th Century Fox, the producers of the movie, to create a free shareable selfie museum that was open from August 8th to 11th that year. 

To pique interest and create hype amongst the fans as well as the attendees, RUBIK ordered a set of five to ten inch figurines which were the customized replicas of the characters of the Deadpool 2 movie.  

The event overall amassed over three million social media engagements and was an absolute hit. It gained positive reviews and helped boost the movie’s overall sales and engagement with its fans.